Collection - spring/summer 2024
With enthusiasm, referring to international trends and the market situation, we prepared the Spring/Summer 2024 collection with a concrete, innovative and sustainable proposal in material selection and eye-catching in graphics in mind.
As in previous collections, we focused on circular economy, biodegradable and sustainable products, thus expanding the offer of TENCEL™ (TENCEL™ is a trademark of Lenzing AG) and recycled cotton and polyester yarns.
For pants stretch hemp cottons with the natural color that enhances the sustainability aspect and TENCEL™ linen stretch cottons where fluidity and comfort are enhanced by the fibers.
Colored lurex yarns for both pants and shirts in the women's segment for a modern and glamorous look.
Very important is the ecru theme as an index of sustainability and ideal for summer garments, cotton and linen blends.
The collection can all be found digitized and available on the company's Neocatalog platform, and at any time it can be consulted by the sales network either in the office or at home office or consulted together with the customer.
The categories are divided as follows although the direction remains more and more toward unisex use of materials:
Shirting - Stretch Shirting
Pants - Stretch Trousers
Mixed linens and hemp
Fabrics for Linings
Selection of Printed Designs
The concepts around which the collection was developed are.
Sustainable - City Urban Active - Luxury Urban - Eco Structures - Digital Fluidity
Sustainable, with a greater focus toward sustainability by increasing the proposal of TENCEL™, FSC® certified viscose, organic GOTS cottons for lining and pants, and recycled GRS cottons and polyesters.
City Urban Active, in the urban perspective with functionality, we introduced new textures such as seersucker and nylon cottons for pants and shirts.
Luxury Urban, here the focus is in the materials with finer, twisted yarns embellished with compact microspun.
EcoStructures, characterized by three-dimensional effect structures in the perspective of the women's market.
Digital Fluidity, seen as the need for fluidity in materials therefore with viscose, TENCEL™, stretch articles with both plain and printed versions.
Print continues to be a topic of interest because it renews window displays and is in proposal in brands' e-commerce.
The evolution is toward more geometric designs in minimal and with tie-dye aspects for vintage, faded almost fused and digital for both men and women.
We have also introduced designs that are inspired by the sea as a symbol of seasonality but also purity and sensitivity to biodegradability.